Background:
The Commercial Bank of Ceylon PLC, which is Sri Lanka’s leading private bank with over 100 years of financial stability and innovative solutions, has been a longstanding partner of Q&E. Over the years, Q&E has collaborated with Commercial Bank to create numerous promotional assets for traditional media, reinforcing the bank’s reputation and customer reach. break this stereotype and highlight our commitment to Sri Lanka’s rich history and people.
Challenge:
In response to the rapidly evolving digital landscape, Commercial Bank recognized the need to extend its market-leading services to the digital realm, focusing on empowering small and medium-sized enterprises (SMEs). The objective was to launch a comprehensive digital platform called Commercial Bank LEAP, designed to help SMEs expand their reach, increase sales, and connect with global markets. Commercial Bank sought Q&E’s expertise in digital asset creation and profile customization to maximize the visibility and credibility of SMEs on this platform.
Key Features of Commercial Bank LEAP:
Commercial Bank LEAP offers a range of features crucial for the success of SMEs in the digital sphere. It provides global market access, connecting SMEs with international customers and significantly boosting sales and visibility. The platform’s networking opportunities enable businesses to engage with industry leaders and potential partners, fostering valuable connections. With a comprehensive business resources hub, SMEs can streamline their operations and drive profitability. Financial assistance and connections with investors ensure that SMEs have the funding necessary for growth. The digital marketing and branding services enhance online presence and attract more customers, while training and skill development programs equip teams with the latest industry knowledge. Legal and compliance support helps businesses navigate complex regulations smoothly, and advanced business intelligence tools allow SMEs to track performance, make data-driven decisions, and continuously optimize their strategies.
Implementation:
Building on our extensive experience in traditional media promotions with Commercial Bank, Q&E provided specialized digital asset creation and profile customization services for SMEs joining the LEAP platform. We designed professional digital assets, including logos, banners, and promotional materials, creating visually appealing and cohesive branding elements to ensure a strong online presence. Additionally, we assisted SMEs in setting up and optimizing their profiles on the LEAP platform, customizing profiles to highlight unique business offerings and achievements, thereby enhancing credibility and attractiveness.
Results:
Since its launch, the collaboration between Commercial Bank and Q&E has empowered numerous SMEs to enhance their digital presence and credibility on the LEAP platform. This has resulted in increased visibility, customer engagement, and sales for the SMEs. The partnership between Commercial Bank and Q&E marks a significant milestone in both organizations’ digital transformation journeys. By extending our successful collaboration from traditional media to digital platforms, we have been able to provide valuable services that drive business growth and innovation for SMEs.
